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Estate Agents in Chester
House Sales Direct

House Sales Direct

4.6

16 reviews

Office 5, Cassidy House, Station Road, Chester, CH1 3DW

House Sales Direct are an estate agent in Chester. They mainly list properties in YO11, B71 and CT16. Over the last 6 months, they've listed 357 properties, with 154 currently on the market. Most of the properties listed have 3 bedrooms. They list properties for sale on Zoopla and Rightmove.

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House Sales Direct Reviews (16)

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Seller (14)

Buyer (2)

Landlord (0)

Tenant (0)

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Anonymous Homeseller

Overpromised, Underperformed and Untrustworthy – My Costly Mistake with HSD I initially listed my property with PurpleBricks in March 2025 for £535,000. After limited viewings over a three-month period, I began exploring other options and submitted an enquiry to WeBuyAnyHouse. They quickly came back with an offer of £460,000—roughly 14% below asking—claiming it would allow for a quick sale. I immediately declined, as I was not in a rush and didn’t want to take such a significant loss. Shortly after, my details were apparently passed on to House Sales Direct (HSD), seemingly a sister company, without my explicit consent. HSD came across as professional and engaging at first. They promised a 98% success rate in selling properties within 28 days, citing a strong network of pre-approved buyers and investors who could complete within 6–8 weeks. They suggested a sale price spread of £510k–£535k, assuring me they would work to get me the best price possible. It sounded promising. Based on these assurances, I decided to proceed with HSD. I withdrew my PurpleBricks listing—costing me £300—with the understanding that HSD’s investor network would accelerate the sale. But things quickly began to unravel. Despite supposedly having investors lined up, HSD said they needed to relist my property on Rightmove first. When I questioned why investors couldn’t simply view the home, the response was vague. It took nearly two weeks for them to relist, and the new asking price was £525,000. A full week passed without any communication. Then came a call recommending the price be dropped to £499,000. I was told this was “just a marketing tactic,” and that they still aimed to get me a sale within the original £510k–£535k range. But I struggled to understand how listing a property nearly £40,000 lower would achieve that. I asked again about the investors. They finally admitted the only offer received was the same £460k I'd declined weeks earlier through WeBuyAnyHouse. This was when the red flags really began to show. Why wasn’t I told this upfront? Why present an optimistic price range if their investor offer was fixed at £460k from the beginning? Why was I encouraged to pull the property from PurpleBricks if they intended to rely on the open market anyway? I could have just reduced the price there and avoided unnecessary costs and delays. Doing more research online, I found stories from others with eerily similar experiences. It appeared HSD’s real model was to attract sellers with high expectations and then drop the price, relying on open-market tactics to force a quick sale. Despite claiming not to charge commission, they would never clearly explain how they made their money. It seems they may be negotiating higher prices with buyers while offering sellers less—profiting off the gap. No transparency, no trust. Meanwhile, they knew I was paying a high mortgage on an empty property. It became clear they were hoping I’d become desperate enough to accept the same low £460k offer I had already rejected twice. In the four weeks my property was listed with them, only four viewings were arranged. Two were no-shows. Of the remaining two, one viewer stayed for just five minutes—asked no questions and didn’t even view all the rooms. It felt performative, not serious. As expected, neither viewer submitted an offer, despite supposedly being “pre-qualified and keen.” Eventually, I told HSD I wanted to withdraw the property. That’s when I was informed—shockingly—that I had unknowingly signed up for a 52-week contract, and I’d need to pay £1,500 to exit, or £999 if paid within 7 days. I wrote to them, acknowledged that they had done some work, and offered a reasonable £699 exit fee, explaining I needed to rent the home out due to financial strain. They refused and insisted on full payment. I paid the £999 immediately—but it still took a full week and several chasers before they finally removed the property from Rightmove. By the end of the ordeal, it was clear I was no longer a priority for them. In summary: Do I regret choosing HSD? Absolutely. Would I recommend them to someone looking for a fair, transparent, and professional house sale experience? No. If your only goal is to sell quickly and you don’t care about value, they might work for you. But if you want to sell your home at a decent price with a partner you can trust, I strongly advise staying away from HSD.... Read more

Seller

15th Jul 2025 (8 mo. ago)

Anonymous Homeseller

Started the process of selling my house after speaking to Adam. He was very understanding and guided me the whole way, until it was handed over to their sales team who kept me updated on any progress made. Good communication feom everyone I spoke to.... Read more

Seller

27th May 2025 (9 mo. ago)

Anonymous Homeseller

Approached House Sales Direct as I was struggling to sell my house (3 bed Semi) with my local estate agent. I received a valuation the same day and signed up. My property was sold within a month! How my existing agent couldn't do this but House Sales Direct could I don't know. Least to say I was over the moon.... Read more

Seller

9th May 2025 (10 mo. ago)

Anonymous Home Buyer

Bought my property with this company. Really informative team and the staff were very helpful every step of the way! Would recommend... Read more

Buyer

5th May 2025 (10 mo. ago)

Anonymous Home Buyer

Bought a property through House Sales Direct. Really happy with the service I received during the process. Great team.... Read more

Buyer

5th May 2025 (10 mo. ago)

Anonymous Homeseller

Quick valuation and turn around. Great service. The team are very understanding and answered all my questions. I didn't feel pressured the way other companies have made me feel. Thanks, Steve... Read more

Seller

1st May 2025 (10 mo. ago)

Anonymous Homeseller

Quick and easy for the team to value my house. I was sent all the relevant info by email before proceeding amd everything was clearly explained to me.... Read more

Seller

29th Apr 2025 (10 mo. ago)

Anonymous Homeseller

My agent was very helpful through the process never thought to use a quick sales company but they did there job amazingly... Read more

Seller

29th Apr 2025 (10 mo. ago)

Anonymous Homeseller

From start to finish my experience with house sales direct was outstanding. They really lived up to what they say. I received a quick and easy sale. They found a buyer in 11 days! And completion only took an additional 4 weeks. I dealt with Adam who provided an excellent service along with great communication. I needed to sell quickly due to my divorce which was becoming a really challenging process, that’s until I found house sales direct. Couldn’t recommend them enough.... Read more

Seller

29th Apr 2025 (10 mo. ago)

Anonymous Homeseller

Dealt with Alexia Very Professional she guided me through how it works as a quick sale company and it took 20days to sell but had clear idea what was going on through out very pleased thank you!!... Read more

Seller

29th Apr 2025 (10 mo. ago)

Anonymous Homeseller

Great service, very helpful team... Read more

Seller

29th Apr 2025 (10 mo. ago)

Anonymous Homeseller

Sold my apartment via House Sales Direct. Great service and the process was quicker than expected. Thanks for all the help!... Read more

Seller

29th Apr 2025 (10 mo. ago)

Anonymous Homeseller

Spoke to a member of the team and was given a valuation within about an hour. Before moving forward I asked lots of questions as I'd never sold a property before. The staff member clearly explained everything to me and put my mind at ease. Great service amd sold quickly.... Read more

Seller

28th Apr 2025 (10 mo. ago)

Anonymous Homeseller

Excellent industry knowledge from the team and very helpful throughout the process of selling my flat!... Read more

Seller

27th Apr 2025 (10 mo. ago)

Anonymous Homeseller

Appoached House Sales Direct as I needed to sell my property as quickly as possible. The process was made smooth and straight forward. I was kept updated throughout the process and the team were always on hand to answer my questions.... Read more

Seller

24th Apr 2025 (10 mo. ago)

Anonymous Homeseller

Was overall a great experience and would recommend to anyone looking to sell their house.... Read more

Seller

24th Apr 2025 (10 mo. ago)

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Property listings are matched to data from the Land Registry by our clever algorithm. Clever as it may be, it isn't always right, especially if a property was listed by multiple agents. The asking price is the original listing price, NOT the final listing price.