This page explains, in plain English, how GetAgent builds its estate agent comparison results, what data is used, what is not included, and how the service makes money.

Compare local agents How to find the best agent?

Questions or corrections: hello@getagent.co.uk

At a glance

Purpose

Help sellers compare local high-street estate agents for homes like theirs.

Main inputs

Property listing data, sold-price data and the details you provide about your home.

Core factors

Local experience, speed of sale, asking-price performance where available, fees and service context.

Cost and commercial model

Free for homeowners. If a sale completes through a GetAgent introduced agent, the successful agent pays GetAgent a referral fee.

Personal data

Your details are only shared with agents once you agree.

Last reviewed

March 2026

Page details

Written by: Sam Edwards

Reviewed by: Arjun Bains

Last updated: 24 March 2026

What question is GetAgent trying to answer?

When sellers ask who the best estate agent is, there is usually not one meaningful answer for the whole country. The more useful question is:

Core question

Which local agents have the strongest recent track record with homes like mine, in my area, for my needs?

GetAgent is designed to help sellers compare those local options more intelligently. It is not designed to replace your judgement. It is designed to help you build a better shortlist before you choose who to invite round, who to instruct, and what fee and terms you are willing to accept.

The data GetAgent uses

Recent property listing data from major property portals
Sold-price and completion data from HM Land Registry and related Land Registry sources
Basic details you provide, such as postcode, bedrooms, estimated value and other property details used to improve relevance

Different metrics have different levels of availability by market. For example, asking-price performance is more robust where reliable listing and outcome matching is available.

How GetAgent builds your shortlist

Start with your property and location
GetAgent uses the details you enter to understand what kind of home you are selling and where it is.
Find agents active around that location
The comparison looks for agents operating near your home who have listed similar properties recently.
Compare recent local track record
The service then compares agents using the core metrics described below.
Show you strong local options to compare
The goal is not to crown one national winner. The goal is to help you compare the local options most relevant to your home and priorities.

The core metrics explained

Swipe to view the full table.

Metric	Plain-English definition	Why it matters	Important limitation
Local activity / local experience	How active the agent has been with similar listings around your home in a recent window	Active local agents often know pricing, buyer demand and objections better	A busy agent is not automatically a better communicator or negotiator
Time to agree a sale	How long listings typically take to go sold STC or be removed from the market	Helpful for sellers who want speed or a firmer timeline	Not every removal means a successful sale
Asking-price performance	How close outcomes are to the original asking price, where reliable data is available	Can help spot pricing accuracy and over-optimistic valuations	Not available in the same way for every market and should never be used in isolation
Fee quote	What the agent proposes to charge to sell your home	Lets sellers compare value as well as performance	Lowest fee is not always best value
Reviews and service context	Customer feedback and service information shown alongside the data	Useful for breaking ties between similar options	Reviews are subjective and can lag the current team or branch setup

Local activity / local experience

How active the agent has been with similar listings around your home in a recent window.

Active local agents often know pricing, buyer demand and objections better, but activity alone does not prove service quality.

Time to agree a sale

How long listings typically take to go sold STC or be removed from the market.

Helpful if timing matters, but not every removal means a successful sale and local market conditions still matter.

Asking-price performance

How close outcomes are to the original asking price, where reliable data is available.

Useful for spotting pricing discipline, but it should never be used in isolation and coverage can vary by market.

Fee quote

What the agent proposes to charge to sell your home.

Fees help you compare value, but the lowest fee is not automatically the best result for your sale.

Reviews and service context

Customer feedback and service information shown alongside the data.

Useful for breaking ties between similar options, but reviews are subjective and can lag the current branch setup.

What GetAgent does not try to measure directly

Some things matter hugely when choosing an estate agent, but are hard to measure fairly from market-wide data alone.

How well the valuer listens to you
How clearly they explain their pricing strategy
How strong their marketing plan is for your home
How proactive they are during viewings and negotiation
How good your day-to-day communication with them will feel

That is why GetAgent should help you build a shortlist, not make the final decision for you.

Why you should still invite agents round

A data-led shortlist gets you to a better starting point. The valuation visit helps you judge whether the recommended asking price is evidence-based, whether the agent has a credible launch plan, whether you trust the person and the process, what is included in the fee, and what the tie-in and notice terms look like.

A sensible approach is to use GetAgent to narrow the field, then invite at least three agents to value your home.

Are online estate agents included?

GetAgent’s core comparison focuses on high-street estate agents. That is important context for anyone using this page to understand the results. Online and high-street agency models work differently, and seller involvement can vary significantly between them.

If you are considering an online agent, compare that route separately rather than assuming the same methodology applies directly.

How GetAgent makes money

GetAgent is free for homeowners to use. If a seller chooses an agent through GetAgent and the property sale completes, the successful estate agent pays GetAgent a referral fee. That is the commercial model that funds the service.

Disclosure

Comparing agents is free
You are not obliged to instruct any agent
Your personal details are not shared with agents until you agree
This page is published by GetAgent to explain how the service works

Useful related pages

Best estate agent to sell your house Estate agent fees guide Online vs high-street agents

How accurate is the data?

GetAgent should be clear that no market-wide property dataset is perfect. Possible limitations include duplicate listings created by agents on portals, imperfect matching between listings and completed sales, more complexity where multiple agents have been involved, and timing differences between live listing data and completed sale data.

That does not make the data useless. It means the right standard is useful and transparent, not perfect.

If you think something is wrong, please tell us at hello@getagent.co.uk and we will investigate.

How often the methodology is reviewed

GetAgent will update this page whenever a metric definition changes, coverage changes, shortlist rules change, major data sources change, or commercial disclosures change.

Change log

Version 1.0

First public methodology page published.

Last reviewed

March 2026

How to read the results

The comparison is designed to help you evaluate strong local options using recent market data and the details you provide about your home. You should use the full context, performance, fee, reviews, valuation quality and contract terms, rather than relying on one signal or one position in a list.

Methodology FAQs

Does every estate agent appear on GetAgent?

The core comparison focuses on high-street agents active on the major portals in the recent comparison window, with online-only models excluded from the core comparison.

Why am I seeing different agents from someone nearby?

Because the results depend on the details of the specific property (size, location, price) and the local comparison set, not just the general area.

Why is asking-price performance not the only ranking factor?

Because selling a home well is not just about one number. Local experience, speed, relevance and seller priorities all matter too.

Is the data guaranteed to be 100% correct?

No market-wide comparison tool can promise that. The better promise is transparency about sources, definitions and limitations.

Do agents pay GetAgent?

GetAgent is free for homeowners. If a property sale completes through an agent chosen via GetAgent, the successful agent pays GetAgent a referral fee.