25th Feb 2026 (21 days ago)
I recently sold a property with Acorn, and having had time to reflect on the experience, I wanted to share a few observations.
First, I was strongly advised to market the property within a price range and to aim for the higher end of that range. Given current market conditions, this didn’t feel like the right strategy. Ultimately, I deferred to their experience. However, the property ended up selling for £10,000 below the lower end of the original range. From my perspective as both a seller and a buyer, it’s more natural to have a starting price and negotiate (down), rather than inflating expectations and the starting price point.
Second, when the buyer raised concerns about potential joist issues in what is an Edwardian property, the messaging felt inconsistent. One week I was reassured that the survey was fine and the joists were not an issue. The following week, I was advised to reduce the price to “mitigate risk” and secure the sale — despite the agreed price already being significantly below the initial range. This shift left me feeling that the priority may have been securing the transaction (and therefore the agents fee), rather than fully representing my best interests.
Finally, since receiving the letter confirming the revised sale price before exchange, I have not heard anything further from the agent. The lack of follow-up has made the experience purely transactional, with little sense of ongoing service or interest in my future business.
Overall, while the sale did complete, the advice and communication could have been more consistent, transparent, and aligned with my position as the client.... Read more